28 february | News
The Textile Wave flooding Rinascente
A selection of the best contemporary brands in the world of textiles invades Rinascente stores throughout Italy. It is the Textile Wave, an event
24 january | NEWS
Why Pop Uppens?
Naming and logo
Pop Uppens! Pop it up. Make it happen!
We made a huge brainstorming for our project’s naming. We played with words and find more than ten interesting names, but finally magic happened and the light turned on the perfect one! The concept was so simple that we found it great!
Our key word was pop-up and we kept it on mind while playing with idiomatic sentences such as “life happens!”, “shit happens!”.
Our project is about projects popping up, appearing and disappearing for a short time in different places in the world. Ideas happening thanks to our web platform, connecting people who have and people who search short-term rental spaces.
Pop Uppens! Pop-up happens.
Our logo came out cutting the letter U from our brand and using it to design something that represented the two main elements of our service: people (especially their heads full of ideas!) and spaces.
This is what our U stands for.
- It’s a place. A business space with the classic commercial curtain rising up on a temporary activity. A place where something new and unique happens. A shared place, containing other pop-up ideas (thanks to shop sharing).
It’s a face. The face of creative people of our community, because our focus is on people behind ideas and projects.
So, if you have a space to rent or share for short time or if you have an idea and need the perfect location to make it happen, come on! Enter our network!
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11 may | News
Not After Ten Rinascente: the event not to be missed
ITA Due pop-up per il lancio della coloratissima Capsule Collection di Not After Ten. Il brand ha scelto due città e due settimane
23 august | News
An Alice in Wonderland-themed restaurant will pop-up in a secret venue in Chelmsford
A new kind of dining experience is coming to Chelmsford and it’s as Mad as a Hatter. The "Alice in Lobsterland" pop-up restaurant
28 august | News
Lancome launches its first virtual flagship store
On August 28, Lancôme is launching a virtual flagship store in Singapore called #LiveYourStrength to promote its Advanced Génifique Youth
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