Valentino Resort 2018 appeared in 5 pop-up stores all around the world. The famous Maison, although is a piece of history of the fashion world, chooses an innovative way of showing the new collection.
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So the VLTN Pop Up Stores, this is their name, appeared in Tokyo, New York, Hong Kong, Shanghai and Seoul.
The spaces of this set of temporary stores, opened in november 2017, tell all the magnificence of the Valentino boutiques through the interior design, mixing concrete materials, primary colours and urban elements.
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Inside this very special pop-up stores, customers could find the Resort 2018 collection and a limited edition of sport accessories, such as basket balls, yoga carpets, baseball caps, customized Free Rockstud Spike bag, sneakers and sandals.
Also famous luxury brands of the fashion industry are now using temporary spaces and pop-up retail, to move fast as the all in the fashion world does and join a public of more conscious and updated customers.
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