Magazine - PopUppens

24 january | NEWS

The Valentino VLTN Pop-up Stores

5 i pop-up stores around the world. Lights on the Resort collection 2018 and a sport limited edition

Valentino Resort 2018 appeared in 5 pop-up stores all around the world. The famous Maison, although is a piece of history of the fashion world, chooses an innovative way of showing the new collection.



So the VLTN Pop Up Stores, this is their name, appeared in Tokyo, New York, Hong Kong, Shanghai and Seoul.

The spaces of this set of temporary stores, opened in november 2017, tell all the magnificence of the Valentino boutiques through the interior design, mixing concrete materials, primary colours and urban elements. 



Inside this very special pop-up stores, customers could find the Resort 2018 collection and a limited edition of sport accessories, such as basket balls, yoga carpets, baseball caps, customized Free Rockstud Spike bag, sneakers and sandals.


Also famous luxury brands of the fashion industry are now using temporary spaces and pop-up retail, to move fast as the all in the fashion world does and join a public of more conscious and updated customers. 




Read also
Read also

11 may | News

Not After Ten Rinascente: the event not to be missed

ITA Due pop-up per il lancio della coloratissima Capsule Collection di Not After Ten. Il brand ha scelto due città e due settimane

23 august | News

An Alice in Wonderland-themed restaurant will pop-up in a secret venue in Chelmsford

A new kind of dining experience is coming to Chelmsford and it’s as Mad as a Hatter. The "Alice in Lobsterland" pop-up restaurant

28 august | News

Lancome launches its first virtual flagship store

On August 28, Lancôme is launching a virtual flagship store in Singapore called #LiveYourStrength to promote its Advanced Génifique Youth

14 may | News

A cena fuori, sotto una campana di vetro!

I designer di tutto il mondo si stanno attivando per fornire soluzioni che consentano di riappropriarci degli spazi comuni, nel rispetto delle regole



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